![]() Youngsters ‘using phones in furtive manner at school’ Loud ringtones blaring in public became such a ubiquitous feature of that era that they were famously lampooned on the Channel 4 comedy Trigger Happy TV, with comedian Dom Joly carrying an oversized mobile that would blast out the famous Nokia “Gran Vals” ringtone in libraries and cinemas. In 2004, the Crazy Frog ringtone, made by the Swedish producer Jamba!, grossed £40 million after becoming a hit with young users. The trend comes after ringtones emerged as a booming industry in the late nineties and early noughties, when people viewed having unique or novel tones as a way to personalise their phones. It comes after surveys by regulator Ofcom nicknamed 16 to 24-year-olds “Generation Mute” after more than twice as many said they preferred instant messaging to phone calls.Īnalysts told The Telegraph that because younger people are nearly always glued to their phone screens, they do not need ringtones to know when someone is calling them. They also said teenagers prefer to communicate silently and discreetly through messages to avoid parents and others eavesdropping on their conversations. Ringtones are now the preserve of the old and middle aged, experts have said, and mobile phones ringing in public will soon become a social “faux pas”.Īpp downloads for ringtones in the UK have slumped by nearly a quarter in recent years, with analysts saying one reason for the decline is young people keeping their phones on silent.
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